Creating successful Google ads can be a difficult task. You need to do so many things: write great ad copies, create incredible landing pages, and find the correct keywords. So to help you out, we’ve created a checklist for you to look at before starting any new ad campaigns.
So if that sounds interesting, then keep on reading.
Have you set up Conversion Tracking?
Before launching any new ads, the most essential thing to do is to make sure you’ve got your conversion tracking set up. Why? Because this is the only way, Google can show you the correct data.
And having correct data is essential for two reasons. First, it helps you to understand if you did a good enough job with your ads. And secondly, it allows Google to adjust its ad campaigns to work best for your business goals.
So make sure you have that setup!
Have you included any negative keywords
A rookie mistake that many advertisers make is not including negative keywords. But what are negative keywords?
Well, negative keywords are the search terms that won’t show your ad. These keywords help many businesses offer their ads to the right audience.
For example, if you’re selling watches, you might want to add amazon as your negative keyword. Why? Because these people are looking to buy from Amazon, not from you.
So make sure you have them included.
Is Your Landing Page Ready?
You can have killer sales pitches, the right keywords, but if your landing page isn’t great, you won’t convert any stranger into a customer. So make sure you give the best experience when they click.
Conclusion
And this was our checklist for successful Google ads. If you want to ensure your success even more, I recommend you try out Kuvio. This tool helps you better optimize your ads. So if you’re interested then you can click here.
